KRAFT COMMUNICATE · Signature programme
Speak to Influence
Good ideas lose to well-presented ones. Presence, structure and storytelling for conversations that move decisions.
- Pillar
- KRAFT COMMUNICATE
- Focus
- Executive communication
- For
- Managers and senior professionals presenting to leadership
- Intended outcome
- Executive presence and communication that moves decisions.
Programme overview
Speak to Influence is an executive communication programme covering presentation skills, public speaking, message structure, storytelling and executive presence. It helps professionals communicate in a way that holds attention and moves decisions — in leadership meetings, client presentations and larger forums.
Participants present, receive structured feedback, refine and present again. The programme is built on repetition and rehearsal, because presence is developed through practice rather than theory.
Why this matters
Many capable professionals struggle to be heard in senior forums, lose the room in presentations, or bury the key message in detail. The result is slower decisions and good ideas that never get traction.
Learning objectives
Participants practise how to…
- Structure messages around the decision or action needed
- Use storytelling to make ideas memorable
- Build confident voice, body language and presence
- Handle questions and pushback with composure
- Adapt communication to different audiences
Topics
What participants explore
Experiential methodology
How it's experienced
Every programme moves through Feel, Test, Practise, Reflect and Apply. These are the formats typically used — adapted to your group.
KRAFT STAGE
Theatre-based exercises for voice, presence and composure.
KRAFT STORY
Crafting and delivering business stories.
Rehearsal loops
Present, receive feedback, refine and present again.
Facilitated debriefs
Identifying each participant's personal next steps.
Programme structure
A typical flow
- 01
Open: what makes communication influential
- 02
Structure: messages built around decisions
- 03
Story: narrative and meaning
- 04
Presence: voice, body and composure
- 05
Deliver: rehearsal, feedback and final presentation
Expected learning outcomes
Designed to strengthen
- Clearer, decision-focused messages
- More confident presenting
- Stronger presence in senior conversations
- A personal communication development plan
Outcomes depend on the objective, audience and depth of engagement. We agree measures with you up front for longer engagements.
Format options
How it can run
- Full-Day Programme
- Half-Day Experience
- Leadership Journey
Commonly run as a full-day programme; smaller cohorts allow more individual practice time. See all engagement formats.
Talk to us about adapting this programme to your organisation.
Scenarios, examples and activities are built from your context and pitched to your participants' level.
Discuss Your ChallengeFAQs
Speak to Influence — questions
Yes. Practice is the programme. Cohort size is planned so that every participant gets meaningful time presenting and receiving feedback.
Yes, and it is encouraged. Working on real presentations makes the learning immediately useful.
It includes public-speaking skills but is focused on business communication — influencing decisions in meetings, presentations and senior forums.
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Get the outline for Speak to Influence.
Share a few details and we'll send a programme outline adapted to your audience and format.
